Mobilewalla is bringing its Market Flow solution to Asia, empowering broadband providers with data-driven intelligence for network and infrastructure planning, as well as customer acquisition and retention strategies.
Following its success in the United States (US), this solution is set to transform how Asian communication services and network infrastructure providers develop strategies in an increasingly competitive landscape.
Market Flow delivers granular consumer insights by analyzing vast datasets of device usage, movement patterns, and digital behavior. Unlike traditional market intelligence tools, it provides detailed market share and subscriber flow insights across various geographical levels (from country to neighborhood), helping drive operational planning and competitive strategy.
It also offers analytics for all connection types, including fixed wireless access (FWA), mobile broadband (MBB), fixed broadband (FBB), fiber, digital subscriber line (DSL), and cable, providing insights at the product level. Additionally, Market Flow supports both residential and small to medium businesses (SMBs), equipping providers with a comprehensive understanding of market dynamics.
Anindya Datta, CEO, Mobilewalla, said, “Broadband providers across the US have leveraged Market Flow to refine their strategies, reduce churn, and maximize network investments. By bringing this proven solution to Asia, we are enabling telcos to make smarter, faster, and more efficient business decisions in a dynamic market.”
As broadband usage increases in Asia, network providers need to improve their infrastructure and customer engagement strategies to meet the growing demand. Market Flow offers a data-driven solution that helps operators enhance network expansion planning, attract new customers through targeted campaigns, and retain valuable subscribers by predicting churn patterns.
“The competitive broadband market in Asia requires a deeper understanding of consumer behavior. Market Flow provides broadband providers with the intelligence they need to develop sharper competitive strategies and drive growth,” Datta concluded.
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