Maxis has introduced its Maxis Mobile Identity solution to provide mobile users with easy, secure, and streamlined authentication experiences.
This solution utilizes a set of advanced telco verification APIs. The Number Verify API verifies mobile devices by confirming that the provided phone number matches the registered number on the device using real-time telco data. This ensures a simpler user experience from app sign-up to password resets and logins, replacing SMS-based one-time passwords (OTPs) or transaction authorization codes (TACs).
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Reducing Exposure
With this solution, mobile numbers can be securely verified against valid and active numbers in the background without leaving the platform. This creates a smoother and more intuitive user journey. Additionally, the solution enhances security by reducing customers' exposure to scams and fraud through SMS verification, making it ideal for banks and e-commerce customers.
Maxis Mobile Identity was presented at the Smart Nation Expo 2024 in the presence of Minister of Digital, YB Gobind Singh Deo. Following this showcase, Maxis Business—the B2B division of Maxis—aims to collaborate with financial institutions, e-commerce platforms, and app developers to promote the adoption of advanced API solutions for better user experiences.
“We are excited about the possibilities offered by telco APIs to enhance customer experience. This solution not only simplifies the process for users but also protects them from fraud and scams. We believe that implementing more API-based solutions will open up new opportunities for businesses and industries to provide seamless and secure digital interactions from start to finish,” said Prateek Pashine, Chief Enterprise Business Officer of Maxis.
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Ensuring Interoperability
The Maxis Mobile Identity solution ensures interoperability and collaboration among operators. Maxis is partnering with Singtel to create a regional federation of telco APIs for network-based authentication of mobile subscribers. This partnership stems from the Bridge Alliance API Exchange (BAEx) initiative, supported by 13 leading telcos in Asia, including Maxis.
This solution aligns with the GSMA Open Gateway framework (CAMARA)—a globally recognized initiative that aims to provide universal access and ensure quick deployment and integration across different countries and mobile networks, benefiting more service providers and end users.
Furthermore, the API's interoperability with CAMARA's framework and standards simplifies developer integration, enabling the development of more reliable, efficient, and secure mobile applications.
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