Telkom Group plans to onboard more Indonesian businesses onto WhatsApp, believing this will contribute to the country’s economic growth and development.
To enhance customer engagement, the company plans to integrate Llama, Meta’s advanced, open-source, artificial intelligence (AI) model, into the chatbots used by its enterprise clients. This technology will allow businesses to offer personalized and interactive experiences for users on WhatsApp. Telkomsel’s chatbot, Veronika, is already operational on the platform for sales and customer support, with plans to upgrade it using Llama for enhanced functionality.
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According to Budi Satria Dharma Purba, CEO of Telin, the integration of Llama marks a significant step in advancing technological solutions. He emphasized the company's dedication to enhancing telecommunications services both locally and globally, highlighting Telin’s WhatsApp Business platform on NeuAPIX, its cloud-based Communication Platform-as-a-Service (CPaaS), as a key enabler of this initiative.
Arief Pradetya, Vice President of Digital Advertising, Wholesale, and Interconnect at Telkomsel, said, “Meta’s Llama will strengthen Telkomsel’s position as a leader in regional digital telecommunications. It reflects our commitment to superior customer services and align with our strategy to offer innovative solutions that empower communities and businesses, contributing to national progress through a secure and reliable digital ecosystem.”
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