The Malaysia Retail Chain Association (MRCA), representing 562 retailers nationwide, has entered into a Memorandum of Understanding (MoU) with Maxis.
This collaboration aims to enhance the adoption of 5G technology solutions within the domestic retail sector. The initiative focuses on improving customer experiences and increasing operational efficiency through advanced connectivity and digital solutions.
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Key areas of development include retail analytics, AI-driven computer vision, managed network services, extended reality (XR) experiences, and supply chain enhancements, all underpinned by secure connectivity and cloud infrastructure.
Maxis will also conduct regular workshops for MRCA members to enhance their digital knowledge, specifically focusing on 5G solutions. This initiative aligns with MRCA's goal of fostering a continuous learning culture among its members, ensuring that retailers in the country remain competitive in the fast-evolving retail landscape.
“Our collaboration with Maxis complements our own digital transformation program and provides a platform for retail owners and stakeholders—including more than 40,000 member outlets around the country—to try out new technology and connectivity solutions. With Maxis as our trusted partner, our members can not only better adapt to the realities and demands of the digital economy, but also shape the future of retail in Malaysia," said Datuk Ken Phua, President of MRCA.
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The partnership was officially inaugurated during a signing ceremony at the recent MRCA CEO Get Together, which saw attendance from over 60 founders, CEOs, and leaders from various retail organizations nationwide. The event served as a networking platform, allowing members to explore the latest technologies and trends driving retail transformation, including 5G, automation, and the Internet of Things (IoT).
Prateek Pashine, the Chief Enterprise Business Officer of Maxis, is enthused by the opportunity to engage more deeply with MRCA members to create use cases related to 5G connectivity and managed network services.
Pashine indicated that Maxis Business is prepared to assist MRCA members in accelerating their digital transformation, enabling them to concentrate on serving Malaysian consumers effectively. This aligns with Maxis's goal of connecting people and businesses to a world of possibilities.
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