Cradlepoint has announced an expansion of its strategic partnership with Optus Enterprise to solve connectivity challenges with 4G and 5G cellular solutions, as more customers embrace wireless wide-area networking. The partnership enables Optus Enterprise to sell the Cradlepoint NetCloud Service and portfolio of wireless edge solutions for branch, mobile, and IoT networks.
Zorawar Singh, head of core product at Optus Enterprise said, “Optus Enterprise is delighted to expand our partnership with Cradlepoint to address our customers’ needs for ‘plug and play’ data connectivity on our 4G and 5G mobile network. As Optus expands our 5G network, this partnership will offer customers the ability to take advantage of the portability, resilience, and streamlined router management offered through a Cradlepoint and Optus Enterprise partnership.”
Cradlepoint already has solutions certified on the Optus network for branch, mobile, and IoT use cases, and Optus Enterprise is working with the company's 5G solutions in customer trial settings. As businesses adopt a wireless-first approach, Cradlepoint's enterprise DNA and the Optus cellular network ensure secure and reliable primary, hybrid, and failover connectivity.
"We are delighted to be partnering with Optus Enterprise to bring Wireless WAN solutions to enterprise customers across Australia," said Nathan McGregor, senior vice president APAC, Cradlepoint. "Optus understands that the needs of business customers and their IT teams differ significantly from consumers when it comes to manageability, security, and reliability. Additionally, Optus Enterprise looks to bring Cradlepoint's ‘5G for Business' solutions to the market."
“The Australian Wireless WAN market continues to grow as organisations modernise their infrastructure in the wake of the pandemic. 5G is set to further accelerate the adoption of Wireless WAN in the enterprise, as businesses look to take their applications to remote branches and into vehicles,” said Foad Fadaghi, managing director & principal analyst, Telsyte.
In research conducted by Telsyte with Australian companies last year, while 45% of surveyed companies are already using 4G for WAN connectivity, 73% expect to see increased demand for cellular to support agile business decisions and strategies this year. Additionally, 46% of organisations surveyed use or plan to use 4G or 5G to connect vehicles, while 93% use or plan to use 4G or 5G for IoT. These results speak to a significant market opportunity for Optus and its focus on in-vehicle and IoT connectivity.
