Robi Axiata Limited (Robi), the leading digital service provider in Bangladesh, has deployed Rich Business Messaging (RBM), a Google messaging service that lets businesses send rich, interactive messages to consumers—a first in the country.
RBM messages may be more interesting than SMS messages since they can incorporate text, photos, videos, buttons and other interactive components. Customers are more likely to read RBM messages than SMS messages due to their visual appeal.
By providing interactive messaging, product catalogs and seamless appointment booking, RBM helps businesses connect with customers more personally. Businesses may improve customer service by providing real-time communication channels.
Robi's managing director and CEO, Rajeev Sethi, expressed his excitement for the launch, stating, "Compared to basic SMS messages, Google RBM elevates communication to a whole new level with the use of dynamic visual support. With the highest penetration of smartphone devices (60%+) in the industry, Robi is in a commanding position to truly revolutionize the way businesses communicate with their customers through the introduction of RBM service. We are immensely proud to be the first mobile operator in Bangladesh to offer this uniquely innovative service.”
The carrier has to verify the sender, making RBM a secure platform. Therefore, clients are unlikely to fall victim to digital fraud. Additionally, it gives data on how successfully RBM serves the organizations using it. Currently, RBM is only available to Android users using Google messaging.
Shihab Ahmad, chief commercial officer of Robi, highlighted the benefits of Google RBM to consumers by letting users “connect with their favorite businesses, access services and get real-time help in their daily messaging app.”
Rajdipkumar Gupta, MD and group CEO of Route Mobile, also noted that this partnership with Robi will showcase the company’s technological experience in operating Google RBM in Bangladesh. Furthermore, it can help Robi extend its market reach in the country, which will accelerate the adoption of next-generation technologies and drive momentum toward rich interactive messaging.
