India's telecommunications provider Bharti Airtel has announced the launch of Airtel IQ Reach, a first-of-its-kind self-serve marketing communications platform that will allow companies to drive targeted customer engagements through personalized communications.
Airtel's communications platform as a service(CPaaS), Airtel IQ Reach, will enable small and medium businesses to engage with target customers in a cost-effective manner using the prepaid pay-as-you-go plans.
According to Airtel Business's Head of Digital Products & Services, Abhishek Biswal, “Our customers are at the heart of everything we do. We have designed Airtel IQ Reach especially for the SMB segment to enable them to elevate their customer communication. The platform leverages cutting-edge technology along with Airtel’s strengths of infrastructure, data and engineering expertise to facilitate enterprises in targeted customer communications. Our customers can now capitalize on the platform for their business growth even as they reduce their customer acquisition costs and target the right audience at the right time with the right personalized communication through our innovative solution.”
The self-serve portal will be a one-stop destination to strengthen businesses, especially emerging businesses, to have full control of their campaign execution by logging on to a single portal for designing customized messages, uploading or selecting their target audiences, scheduling their messages and even tracking campaign effectiveness, all in just a few clicks.
The platform will also offer real-time insights and comprehensive analytics on a centralized dashboard to enable businesses to measure their campaign effectiveness. Airtel IQ Reach will assist SMBs in identifying the right audience, tracking campaign effectiveness and managing multiple channels to reach their audience, among others.
The Airtel IQ Reach portal is now live for communications via WhatsApp and will be rolled out on SMS, voice and other channels soon.
