SK Telecom (SKT) has upgraded its AI service “A.” (pronounced A dot) with new features to deliver smarter conversational AI, enhancing the overall user experience.
SKT has improved the UX of the main screen of “A.” so that different content can be viewed on one screen at once according to the user's tastes and preferences.
The company has also included a chatroom in “A.” where users can converse with an AI character. Through these conversations, users can share information or happenings about their daily lives, like they are chatting with a close friend.
One of the significant elements of the upgrades is the addition of “Chat T” to “A.”, using the ChatGPT model of Microsoft's Azure OpenAI service. Users can receive informative responses beyond simple or common answers by asking “Chat T” questions. This also provides a more personalized conversation between users and an artificial character.
Aside from that, SKT upgraded its own Large Language Model (LLM) to allow users to engage in a multi-turn dialogue. The model can understand the context of a conversation and grasp complex intentions, thereby establishing a more logical and meaningful conversation.
Furthermore, through a joint development project with Scatter Lab, an AI startup known for the Lee Lu-da chatbot, SKT has introduced its new AI agents named “A. friends” to bring colorful personas to its improved “A.”
“A. friends” is applied with conversational AI technology that enables emotional and human-like conversations. Through having conversations with “A. friends," users can receive counseling and advice on several different topics. The feature is available on Android, with the iOS version coming at the end of July.
SKT eased the age limit for “A.” users, including those under 14 years old, to allow more customers to experience generative AI.
"With the massive overhaul of 'A.', we expect more customers to feel comfortable and enjoy using our conversational AI," said Kim Yong-hun, vice president and head of the AI Service business office. "We will continue to evolve 'A.' into a service that can help customers in their daily lives in all kinds of ways."
